According to Wikipedia, Professional services are technical or unique functions performed by independent contractors or organizations comprised of consultants whose occupation is the rendering of such services. While not limited to licentiates (individuals holding professional licences), the services are considered "professional" and the relationship may range from partnerships, to firms or organizations as well as to individuals.

Examples of professional services organizations include: architects, engineers, general contractors, landscape design architects, building designers, electrical and mechanical engineers, law firms, medical enterprises, insurance companies, authors, speakers, educators, and non-profits that deliver community services.

Prospects select to patronize professional services organization based on the organization's experience, knowledge, reputation, ethics, creativity, and contribution to the community. Price for services may be a secondary factor in the selection with the emphasis on expertise and reputation.

Professional Services organizations are involved in activities that are highly transactional in nature, frequently requiring eCommerce, eMarketing, and intelligent outreach strategies, all areas where brandUNITY excels.

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