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eFAQ: 106 Million Blogs: What's in it for You?

December 2007


"A blog (a portmanteau of web log) is a website where entries are commonly displayed in reverse chronological order. Many blogs provide commentary or news on a particular subject, combining text, images, and links to other blogs, web pages, and other media related to its topic."

People say the term "blog" was coined around 1999 when someone doing their email and texting for over 10+ hours straight, began tiring of long, grammatically well-built sentences containing words like "web log." Instead, they just typed "blog," marking the beginning of the end of the King's English. Well, you're right, that may not be exactly true, since texting probably came several years after that.

Today, however, close to a decade after "blog" was first uttered, you can find blogs in every genre from political blogs to niche blogs, to travel and fashion. According to Kimberly Castro with Businessweek, "As of September, 2007, blog tracker Technorati indexed more than 106 million blogs, 12 million more than in the previous month!"

If you are wondering, "what am I actually missing by not joining the blog-o-sphere?", here are a few thoughts and recommendations from brandUNITY:

1) Well-optimized blogs have been proven to attract new visitors to websites. Not only that, rumor has it that search engines love blogs. In order to get the top rankings, feed the flame, and keep your content consistent and relevant.

2) Link to other blogs with commentary related to your business.  Many people who read blogs also write them, regularly reaching hundreds or even thousands of subscribers through a network of blog conversations. Blogs that solicit reader feedback collect new content with each post, adding unique material to your site that will further attract both search engines and readership.

3) Look at your competitions' blogs and see what they are writing about.  Track who is getting linked to and why. Studying your competitor data will make it easier for you to create content that gets mentioned by others.

4) Lastly, develop informational posts that do more than just sell your products and services. Educate your readers, and draw them into the discussion. Subscribe to other blogs that are relevant to your own material and post your comments on these with links back to your site. Creating a network incoming and outgoing blog links will draw traffic to your site in surprising numbers.

Blogging was once considered a fad but now is as much about the news as are the major worldwide syndicates. Use this power to attract attention to your site -- your business will benefit.


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