{ eFAQ - March 2008 }
Today's Leading eFAQs HEADLINES . . .
brandUNITY's Newest Redesigns: Content Management Systems
Content
Management Systems (CMS):
def'n: software that provides authoring tools allowing users
with little or no knowledge of programming or markup languages
to create and manage content with relative ease of use. (wikipedia.com)
brandUNITY
recently created, built, and launched the newest redesign of
Bainbridge Island Arts and Humanities Council's large website, artshum.org.
Because artshum.org is a highly
trafficked site of over 500 pages with nearly daily updates
and critical event coverage, we decided to integrate a content
management system into the new website.
Commonly referred to as ‘CMS,'
content management systems provide an online graphical interface.
This allows users with almost any level of computer knowledge
to instantly publish, edit, and delete content on their website
without the need for programming or coding know-how.
We reviewed and researched the
major CMS's available. Each and every content management system
has its pros and cons, which vary depending on the particular
application. We concluded that Joomla!
was well-suited to the artshum.org site and BIAHC web usage
requirements.
Joomla! is licensed as open-source
software. This means that the source code, which makes
the interface function the way that it does, is included
with the distribution of the software. Because the software
is open-source, programmers are freely granted the right
to update and customize the source code to fit their user’s
exact needs. Open source licensing is in contrast to proprietary
software that never includes the actual code in the distribution
and specifically forbids software customization without extended
licensing and often large amounts of additional cost.
brandUNITY and its founder, Ann
Warman, have webmastered artshum.org for over ten years, redesigning
the site numerous times since artshum's inception in 1997.
As the internet has advanced and BIAHC services to the community
have expanded, the Arts and Humanities Council has stayed on
the leading edge of all things web.
On another CMS project, brandUNITY
customized an open source CMS engine called Moodle.
This CMS specifically caters to the needs of educational institutions,
creating a link between students and faculty for online instructional
materials and assignments, including blogs, chat rooms, and
more. See HylaMiddleSchool.org.
In a third project, brandUNITY
designed and built a CMS from scratch for the Juried
Artists Roster. In this case, the client needed an artist
database retrieval system to facilitate the pairing of building
contractors with juried artists for large public arts projects.
The client required extensive photo uploads, self-maintained
artist portfolio pages, database retrieval, logins, and registration
pages. None of the open source software provided the level
of customization that this project required, so we architected
and built the entire CMS system in PHP, MySQL, and AJAX over
a ten month period.
brandUNITY constantly strives
to find and adapt innovative technology to benefit our clients
and their end-users. When we come across new technology
with potential, we research it, test it, and implement it,
noting strengths, weaknesses, and benefits. In this way brandUNITY
is dedicated to keeping our clients on the cutting-edge of
the best new solutions emerging from technology today.
Behavioral Targeting : The Science of Marketing
In today’s transitional economy, marketing budgets are
often the first to be reduced. The use of behavioral marketing
is allowing companies to stretch their much-needed marketing
dollars while increasing their “Return on Investment” or
ROI. Using the internet for target marketing can provide
marketers a wealth of information about each consumer.
The internet provides an efficient way for businesses to ensure
that they are maximizing their exposure-especially a business
with niche markets. Online marketing campaigns allow marketers
to start with a small advertising investment then test their
results, ad placement, messaging, and measure the campaign
effectiveness click-by-click.
When used properly all this specific information allows marketers
to use more targeted information rather than blanketing their
audience.
Behavioral
Targeting: Converting Visitors to Buyers
Something to Think about:
The only way of finding the limits of the possible is
by going beyond them into the impossible.
Arthur
C. Clarke 1917-2008
WANTED: Your referrals! As a small thank-you, we send
Starbucks gift cards to new subscribers, and the friend or colleague
who referred them.
Call or email us to discuss your brand
strategies, marketing campaigns, or print,
web, & eMarketing projects.
{ brandUNITY: powerful branding. powerful returns. }
t: 206 . 842 . 4948
f: 206 . 842 . 4958
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