In
This eNewsletter:

Blogs:
Boosting Business with Blogs
Surveys
show that 39% of
the online population or about 57 million people read
blogs. Studies
also reveal that blogs are providing significant
influence over purchasing decisions in both BtoC and
BtoB sectors. And that's not all. Technorati currently
tracks over 35.3 million blogs with about 1.2 million
new blogs posted each day.
New
on the Google News page is a beta Blog Search button,
up in the right corner. Launched with the
objective of cataloging every blog in existence, Google's
Blog Search tool leaves little doubt about the importance
Google places on the evolving, self-publishing universe.
Always
on the look-out for powerful, emerging tools able to
strengthen our Clients' marketing mix, brandUNITY
has been experimenting with the blogosphere, cataloging
what works and what doesn't when it comes to using blogs
for business and brand development.
Follow our
findings by subscribing to brandUNITY's new RSS Feed:
Market Trends Blog.
MORE>>
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Podcasts:
Up the Decibels on Brand Performance
When
does it make sense to add podcasting to your marketing
mix? The answer has a lot to do with the extensive publicity
you can get by hooking into the new, targeted, freebie
podcast syndicators that completely by-pass traditional
editorial gatekeepers.
The
Returns: brandUNITY.com's October Unique Visits
have already spiked to an all time high. Hear our
podcast about the branding power that can be harnessed
with judicious use of emerging media: brandUNITY
MP3>>
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Whitepapers:
Brand Building Power Guide
Emerging
media can meet prospects
where they live, work, and play in ways that traditional
media cannot. Online social networks, blogs, podcasts,
video online, retargeting, network ads, all working together,
projecting a consistent brand, can potentially propel
your business to new levels of sales efficiency. Find
out more in brandUNITY's recent whitepapers: MORE>>
Marketing Tip:
Increase Your Email Click-Thru Rates
Research
confirms email open and click-thru rates are increased
when distributions are planned in conjunction with cross-channel
campaigns using direct mail, off-line events, and online
advertising. Timing, iterative consistency, and targeted
resonance are critical to success.
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brandUNITY
in the News
Seattle-Times
Quotes brandUNITY
Bebeka
Shrestha's writes about the WAMU name change, quoting
brandUNITY principal, Ann Jensen Warman.
MORE
>>
Design
Excellence: brandUNITY Wins 2 Silvers
In
a national 2300+ participant competition, brandUNITY
won two Silver Distinctions for websites it designed
and developed for Clients in the past year. Awards include
a Silver for the award-winning Bainbridge
Youth Services website.
The
W3 Award Competition is unusual because it is the
first major contest to be accessible to the biggest
agencies, the smallest firms, and everyone in between.
Small firms are as likely to win as Fortune 500 companies
and international agencies.
MORE>>
Though
a small firm, brandUNITY is mighty, delivering Clients
big agency returns.
WBENC
Certification:
brandUNITY has achieved national WBENC certification as
a majority woman-owned business through the Women's
Business Enterprise Council and Astra Women's Business
Alliance.
MORE>>
PNWLG
Trademarks brandUNITY:
Robert
O. Sailer, Managing Partner at Pacific NorthWest Law
Group (PNWLG), recently completed brandUNITY's trademark
submission. Thank you, Bob!
PNWLG
specializes in emerging & growth
business issues, technology protection and leveraging,
and integrated estate and wealth planning.
Protect
your brand, it is your most valuable business asset. MORE>>
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Just
Launched
Bainbridge
Chamber of Commerce
brandUNITY
was selected to re-brand the Bainbridge
Chamber of Commerce. Working with the Board of Directors
and Executive Board, brandUNITY re-designed the Chamber's
logo and business papers, including new signage. This six
month project focused vision on Bainbridge Island
as a valuable place to live, work, and play.
MORE>>
BITV's
new website
Just
launched to wide-acclaim, Bainbridge Television website.
Stayed tuned for what BITV does this year. This winning
team is putting community television on the leading edge!
MORE >>
J.Nyden & Company
Re-brand to emphasize
J.Nyden & Company's focus on taking the squeeze out
of negotiating with large corporations. The
year-long project included identity development,
business paper design, web site re-design, and mailers, all
working together to raise awareness.
MORE>>
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brandUNITY:
Another Double Growth Year!
brandUNITY
has once again doubled its business development for
a third consecutive year, lending credence to our new
technology research and measurement feedback methods.
We tie response rates to analytics, emerging
technologies, and traditional techniques to yield a unique
blend of marketing advantages for our Clients.
What
discoveries we make in our own media testing, we apply
on our Clients' behalf, providing distinct brand strategies
with proven exponential returns for our Clients, year
after year. Come grow with brandUNITY!
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