2006 May - brandUNITY Blogs on Emerging Media

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The brandUNITY Team Discusses: Branding tools are evolving at a rapid pace as the internet matures. Always on the watch for new branding powerhouses, in this blog we note revealing research, notable market entries, emerging technologies and trends.

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MySpace, News Corp, Google

Friday May 26th 2006, 9:16 pm
Category: Marketing Trends

Tags:internet strategies

MySpace.com, the immensely popular social networking portal targeting 16 to 34 year olds, was purchased by the U.K. based News Corporation, a Rupert Murdock company, in 2005 for $508 million. MySpace.com was started in 2003 by Tom Anderson, Chris DeWolfe, and their programming buddies, several years after Anderson graduated from film studies at UCLA.

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2 Comments

Text Message Spam Controls?

Wednesday May 24th 2006, 1:50 am
Category: Marketing Trends

Tags:internet strategies

Email spam is so annoying. Everyday people are innundated with it, and, yes, the filters have gotten better. People invest time and money getting rid of spam, keeping the stuff from ever getting in their in-baskets.

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Internet Video

Wednesday May 24th 2006, 1:26 am
Category: Technology

Tags:internet strategies

There seems to be much speculation, lately, about the demise of television because of the increasing popularity of mobile phone broadcasts and advertising over internet TV. With the faster internet speeds and the growing concentration of mobile phone and internet users, television watching is thought to be decreasing.

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Japanese Cell Phone Usage

Sunday May 21st 2006, 11:39 am
Category: Technology

Tags:internet strategies

Cell phone and internet usage is more integrated in daily lives in Japan than it is in the U.S. In 2004 there were an estimated 75 million mobile phone internet access subcribers in Japan, and in 2005 that number grew to 80.1 million. 94.2 % of email user in Japan access the internet by PC and 87.7% access by mobile phones.

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Fine Art or Commercial Art?

Saturday May 20th 2006, 6:19 pm
Category: Art Saves Lives

Tags:internet strategies

When the creation of art is based on personal interpretation for the sake of communicating mood or symbolism as opposed to servicing commerce, the result may be considered fine art rather than commercial or utilitarian visual communication. Is the �fine art� in art somehow better?

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Marketing Trends

Tuesday May 02nd 2006, 6:52 pm
Category: Marketing Trends

Tags:internet strategies

Between 2001 and 2005, the growth in ecommerce sales increased annually at a rate of 26%. The online apparel marketplace, in particular, now seems to be changing, with more venues taking steps to expand competitive edge and consumership with online shopping carts stocked with items to meet special needs or buyer interests.

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