brandUNITY Logo
brandUNITY Home Brand Strategies About brandUNITY Portfolio Marketing Topics brandUNITY News Emerging Media Contact space
brandUNITY

Whitepapers
Download one of our complimentary whitepapers
on using Social Networks to build brand, outreach, and website rankings. Download Whitepapers >>

 

Call or email us to discuss your brand strategies, marketing campaigns, or print, web, & eMarketing projects.

t: 206 . 842 . 4948
f: 206 . 842 . 4958
contact@brandUNITY.com



Tools:
RSS Feed
Add to Google
Add to My Yahoo
del.icio.us! Feed
Digg it!
Add to Technorati Favorites
Enhanced with Snapshots

brandUNITY Twitter Page

Ann Jensen Warman's Facebook Profile


Blog Home

The brandUNITY Team Discusses: Branding tools are evolving at a rapid pace as the internet matures. Always on the watch for new branding powerhouses, in this blog we note revealing research, notable market entries, emerging technologies and trends.

Email Me brandUNITY Blog Updates





Consumer Generated Content
Tuesday August 22nd 2006, 1:48 am
Category: Marketing Trends
Tags:, , , ,

In a recent podcast published by imedia.com, Ron Bloom, CEO of The PodShow predicts a 5/50 shift among media consumers over the next five years. That is, in five years, 50 percent of all media consumed will be created by other consumers.

Bloom asks, “what will happen to your brand?’” in such an environment. “With a dramatic shift in the way consumers consume and create, consumers will find their way into networks where they will spend as much time creating content as they do watching it.”

This potential shift marks a rapid evolution in the way media providers, marketers, advertisers, and the marketing communication industry will offer and deliver services. If marketers, business developers, and entrepreneurs don’t pay attention, their stick-in-the-mud, traditional marketing plans will become fluff in the dust.



IPTV Just Around the Corner?
Wednesday August 02nd 2006, 7:10 pm
Category: Marketing Trends
Tags:, , ,

Everyone keeps saying Internet Television is moments away, with IPTV looming this year. Will the telecommunications businesses take hold of this arena despite market share competition by the cable companies?

Some suggest that IPTV revenues are years out, since building subscribers anew is a lengthly process.

With IPTV, telephone companies could market in packages, Voice over IP combined plus internet access plus television, just as the cable companies do, now. Direct competition in a developed market is a challenge that IPTV would have to surmount to succeed. Studies show the telecom, broadcasting, and media company leaders are skeptical.

www.medialifemagazine.com



TV Advertising Declining?
Wednesday August 02nd 2006, 4:59 am
Category: Marketing Trends
Tags:, , ,

Recent Forrester benchmarks report that Gen Yers (18 - 26 year old) are online 12.2 hours per week, watching 10.6 hour of TV. Boomers, on the other hand, are watching 10.6 hours of TV per week and are online 6.6 hours.

Both groups are watching less TV than in previous decades for their age group, signifying the decline in TV and the emergence of new media platforms, as tools for capturing the attention of viewers.

This shift significantly effects advertising and points to the importance of emerging platforms for marketers and advertisers. Podcasts, video podcast, blogs, video blogs (vlogs), gaming, mobile devises, voice over internet, and internet television are the new tools to watch for brand development and customer engagement.

www.forrester.com/




 

 

Add to Digg! Add to del.icio.us! Add to Google! Add to Yahoo! Add to Technorati! Add to StumbleUpon! Add to Furl! Add to Spurl! Add to Slashdot! Add to Reddit! Add to Simpy! Add to Propeller! Add to Blinklist! Add to Blogmarks! Add to Diigo! Add to Newsvine! Add to Blinkbits! Add to ma.gnolia! Add to Smarking!
{   Emerging Media   }



Blog Categories:
  • Articles Archive
  • Movie Faves
  • Emerging Media
  • Marketing Trends
  • Technology
  • Art Saves Lives



  • Recent posts:
  • Flock
  • Blogging Statistics
  • Review Models for Facebook Apps
  • Immediacy of Twitter
  • TechCrunch and Twitter





  • Blog search:


    LinkedIntwitterMySpaceFacebooktweetmeme