2008 March - brandUNITY Blogs on Branding

The brandUNITY Team Discusses: Branding tools are evolving at a rapid pace as the internet matures. Always on the watch for new branding powerhouses, in this blog we note revealing research, notable market entries, emerging technologies and trends.

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Hulu: One more step toward migrating TV to internet

Sunday March 16th 2008, 4:01 pm
Category: Marketing Trends, Movie Faves

Tags:Marketing Trends, Movie Faves

NBC Universal and News Corporation partnered to launch hulu.com, an online channel with free TV shows, movies and clips. Hulu means “cease” and “desist” in Swahili.

On an online watch-on-demand presentation of “Lost,” an HP commercial prefaces the show, and four short HP clips repeat in regular commercial breaks throughout the show in 22 to 27 second segments. A fifth commercial advertises ABC shows coming up, creating another commercial break in the “Lost” episode.

After each commercial break, a continue arrow appears, allowing the viewer to continue watching only after clicking the button. Commercials can’t be bypassed.

The shows are best viewed with a connection of 2 Mbps or more and fast computer with 128 MB Video RAM and 1 GB. Some of the clips can be embedded on websites or in email.

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