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The brandUNITY Team Discusses: Branding tools are evolving at a rapid pace as the internet matures. Always on the watch for new branding powerhouses, in this blog we note revealing research, notable market entries, emerging technologies and trends.
A cool way to connect, LinkedIn Questions and Answers allows for an exchange of ideas between its members on a variety of topics from Advertising and Marketing to Human Resources and Hiring Practices. The threads can be subscribed to by RSS feed, and brandUNITY has captured the real-time discussion on marketing here, on one of our web pages, with our RSS feed aggregator:
Over 23 million professionals are members of LinkedIn, a professional networking site that began in 2003. LinkedIn recently announced it raised $53 million from existing investors, to purchase new ventures and expand online services to business markets, particularly in India and the United Kingdom.
Last year, Microsoft invested $240 million in Facebook, valuing it at $15 billion. LinkedIn is said to be worth $1 billion with this new round of investing.
brandUNITY’s president, Ann Jensen Warman, recently updated her profile and is actively expanding her network. View the profile here: brandUNITY at LinkedIn.
Visa is offering a $100 advertising credit on Facebook, to businesses that sign-up for a free Visa Network membership. brandUNITY did just that and now has its own Visa Business Network page on Facebook, located here: brandUNITY at Visa Network.
Associated Press reported that Visa is paying Facebook $2 million to advertise its credit and debit card processing services on Facebook. Visa aims to help Facebook make headway into business markets, extending social networking features to small-business owners. Facebook began as a social networking tool for college students in 2004 and in 2006 began opening its registration to the general public.
Experiencing exponential growth, in April 2008, Facebook caught up to MySpace in terms of unique monthly worldwide visitors, but is said to be lagging somewhat behind MySpace in the US.
For B-to-B professional services concerns, we vote high-five for Facebook Pages and LinkedIn. Immediate results from our new pages has been an increase in the number of downloads of our brandUNITY whitepapers.
Coming up: Internet Strategy Forum Summit, July 17 and 18 in Portland — Presenters from eMarketer, Forrester Research, Disney, Niki share insights on leveraging the internet into overall business strategy. Topics include social media, personalized marketing, e-commerce, email marketing and customer metrics. MORE >>
