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The brandUNITY Team Discusses: Branding tools are evolving at a rapid pace as the internet matures. Always on the watch for new branding powerhouses, in this blog we note revealing research, notable market entries, emerging technologies and trends.
Email Me brandUNITY Blog Updates
Domain Name: Business Asset Valuations
Tags: domain name investments, domain name selection, domain name valuation, dome name business asssets, Marketing Trends, web developmentbrandUNITY advises our clients that domain names, when selected wisely, can become a major business asset. This week DNForum News reports that domain name registrar, Sedo, registered three names that broke the six figures: LowFare.com for $365,000, Banners.com for $360,000, and Pisos.net (means “apartments” in spanish) for $187,500. Sedo also sold AED.nl (Netherlands) for $31,975. Alice.com went for $250,000 in a private sale.
Top domain names sales for year-to-date were Fund.com for $9,999,950 on 3/11/08, and Cruises.co.uk for $1,099,798 on 2/5/08. Both were private sales, that is, re-sold directly by the people who had originally registered the name to an inquiring business.
DNForum News
Top 100 Name Sales: Year-to-Date Chart
TechCrunch on Alice.com
Hulu, YouTube
Tags: business media, Marketing Trends, tv on the internet, tv shows, video on the internet, YouTube Business modelYouTube announced this week that it completed agreements with MGM, Lionsgate and CBS to run full length TV shows on the YouTube.com website. This places YouTube neck-in-neck with Hulu.com for online TV show airings.
NBC and Fox own the joint venture, Hulu.com, while Google owns YouTube. All parties have indicated they will start slowly, limiting program options. YouTube hinted that more deals are in the works, increasing support for professional video services on its site. Up until this point YouTube has been entirely focused on home-made movie sharing. To add this new approach to its offerings, YouTube will be increasing copyright safeguards, in direct contrast to its previous stance.
New York Times
Fast Company
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{ Emerging Media }
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