The brandUNITY Team Discusses: Branding tools are evolving at a rapid pace as the internet matures. Always on the watch for new branding powerhouses, in this blog we note revealing research, notable market entries, emerging technologies and trends.
Boomers Zero In on Social Network, New Study Says
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Marketing TrendsOne-third of adult internet users have profiles on social networking sites, according to a recent study by Pew Research. This represents a steady increase in Boomer social network usage over the past three years. PC magazine editor Lance Ulanoff suggests that the last six months have been a turning point, with more people from all age groups, embracing social networking.
Likewise, Comscore reports that 16.5 million people, 55 years and older, use social networking. Facebook is the fastest growing for the 30 and older age group.
Unlike their younger counterparts, Boomers are all about making new friends online, and reconnecting with people from the past. This age group does not want to be alone with their thoughts, according to Robin Wolaner, CEO of TDB.com.
That perspective is polar opposite to that taken by a group of accomplished women, mostly 45+ years and older, at their Pomegranate Dialogues monthly meeting on Bainbridge Island, WA. Solitude is enrichment which is destroyed by addiction to the internet, many contentiously agreed.
Pomegranate Dialogues >>
Boomers Zero In On Social Networks >>
Video on the Web is Now.
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Marketing TrendscomScore reports that 14.8 billion online videos were viewed during the month of January 2009, a 4% increase over the previous month, December 2008. More than 147 million U.S. Internet users watched, on average, 101 videos per user during the month of January.
The top video viewing site was YouTube.com followed in the far distance by Fox Internactive, then Yahoo!. Other findings: the average duration for watching online videos was 3.5 minutes, up from 3.2 minutes in December.
Megavideo.com is tenth on the list of most visited video sites with 102,857,000 videos viewed on it in January ‘09. Its viewers spent an average of 24.9 minutes per video, a longer duration than any of the other video websites.
Because of increased accessibility and following, video, motion and sound are viable communication tools across the web, potentially increasing message impact over other forms of content. Internet video has come of age; it is present now, rapidly becoming vital to eMarketing and outreach strategies.
comScore: YouTube Surpassed 100 Million U.S. Viers for the First Time
