eMarketer reports that 25-26% of internet users have a blog they update at least once a month and the number will continue to rise. That’s close to 30 million blogs on the internet updated monthly. An estimated at 96.6 million Internet users read a blog at least once a month.

In other numbers, more women than men are internet users by about 7 million and online usage patterns vary significantly by gender. Men are more prone to using mobile devises, spend more time on busy sites, and make more use of search engines.

Take away –  if the audience is women, make the internet experience less busy and cluttered than that targeted to males. For males, added more reading content, more diversions with advertising, and make provisions for mobile.

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