There seems to be much speculation, lately, about the demise of television because of the increasing popularity of mobile phone broadcasts and advertising over internet TV. With the faster internet speeds and the growing concentration of mobile phone and internet users, television watching is thought to be decreasing.

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Cell phone and internet usage is more integrated in daily lives in Japan than it is in the U.S. In 2004 there were an estimated 75 million mobile phone internet access subcribers in Japan, and in 2005 that number grew to 80.1 million. 94.2 % of email user in Japan access the internet by PC and 87.7% access by mobile phones.

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