Category: Marketing Trends
brandUNITY advises our clients that domain names, when selected wisely, can become a major business asset. This week DNForum News reports that domain name registrar, Sedo, registered three names that broke the six figures: LowFare.com for $365,000, Banners.com for $360,000, and Pisos.net (means “apartments” in spanish) for $187,500. Sedo also sold AED.nl (Netherlands) for $31,975. Alice.com went for $250,000 in a private sale.
Top domain names sales for year-to-date were Fund.com for $9,999,950 on 3/11/08, and Cruises.co.uk for $1,099,798 on 2/5/08. Both were private sales, that is, re-sold directly by the people who had originally registered the name to an inquiring business.
Top 100 Name Sales: Year-to-Date Chart





