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The brandUNITY Team Discusses: Branding tools are evolving at a rapid pace as the internet matures. Always on the watch for new branding powerhouses, in this blog we note revealing research, notable market entries, emerging technologies and trends.

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Home IP Networks
Wednesday October 18th 2006, 7:47 pm
Category: Marketing Trends
Tags:

Studies are showing that IP-connected devises are on the rise, up 14% this year.

The trend is that cameras, MP3 players, and DVD players will have direct access to the web as well as to the home network. So an iPod would be capable of directly downloading or uploading videos to YouTube sans computer (or iTunes), digital images could be uploaded to internet directly, not shuffled through another devise to gain access.

Home networks are said to be becoming more prevalent, connecting all IP devises in a household. Digital images, MP3s, videos on one devise will be accessible from any other IP connected devise in the residence.

Family photos stored on your laptop downstairs, could also be viewed on the family IP-connected television at the dinner table, for example.

Also predicted — LCD and plasma TVs will be the top revenue makers in the digital media market, above digital cameras, DVD players, and MP3 players. A projected $70 billion will be earned on panel TV sales this year, achieving 44% market share.

Given the trend, the best purchase in this equipment category probably includes IP capacity, otherwise, expect to replace it in a year.

www.strategyanalytics.com








 

 

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