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The brandUNITY Team Discusses: Branding tools are evolving at a rapid pace as the internet matures. Always on the watch for new branding powerhouses, in this blog we note revealing research, notable market entries, emerging technologies and trends.

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Research and Markets LTD Report
Friday December 05th 2008, 12:52 pm
Category: Marketing Trends
Tags:

Research and Markets LTD surveyed over 1400 companies about global market valuations and strategies through 2012. Their study confirms that the G-apps type environments with file sharing, staff shared calendars, and large disk space are the wave of the future. Here their findings. Complete summary is purchasable on their website:

Key Findings:

- High-definition and file-based workflows will continue to be the key market drivers over the forecast period

- IP infrastructure has started to have a major impact on video transfer and storage, with hard disc storage now significantly undercutting tape storage

- Growth peaked in 2007-2008 and is expected to slow in most markets through 2009 and 2010 before picking up again

- Emerging markets in China, Eastern Europe, India, Latin America and the Middle East will continue to experience double digit growth to 2012

- China now dominates the Asia-Pacific market with a larger market than Japan

- Broadcasters are starting to make purchase decisions based on operational functionality rather than technology, opening the market further for complex ’solution’ provision and third-party service providers

- Services have become an increasingly important portion of the market as broadcasters disassociate risk and supplement project decisions with consultation for more complex workflow and cross-platform transmission

- New buyers are entering the market from other industries, such as publication, online, mobile, government,
corporate and faith, utilising professional video equipment. In addition, new applications for profession technologies such as digital signage and digital cinema offer new market opportunities

- New vendors are following these major trends, especially taking advantage of IT trends and the movement towards cheaper (and often more open) software platforms for multi-channel and low-end video delivery

Research and Markets LTD.: MORE>>








 

 

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