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The brandUNITY Team Discusses: Branding tools are evolving at a rapid pace as the internet matures. Always on the watch for new branding powerhouses, in this blog we note revealing research, notable market entries, emerging technologies and trends.

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Twitter Adoption Rate
Wednesday December 24th 2008, 1:35 pm
Category: Marketing Trends
Tags:, , , ,

Recent studies indicate 70% of Twitter members joined the service this year, and 35% have 10 or fewer followers. An estimated 5,000 to 10,00 new accounts are being opened daily, according to a HubSpot study. Principle medium for Twitter is mobile devises, supporting texting. The snippets are posted both to mobile as text messages and online for select readers or public  to view.

Example usage is tweets between virtual work group members, allowing members to keep in contact throughout the day with immediate messages received by mobile. The messages are also posted and retained online, like a blog, so may be reviewed, as needed, by those with access.

Twitter Continues to Gain Momentum - MediaPost (free membership required) >>



Hulu, YouTube
Tuesday November 11th 2008, 1:28 pm
Category: Marketing Trends
Tags:, , , , ,

YouTube announced this week that it completed agreements with MGM, Lionsgate and CBS to run full length TV shows on the YouTube.com website. This places YouTube neck-in-neck with Hulu.com for online TV show airings.

NBC and Fox own the joint venture, Hulu.com, while Google owns YouTube. All parties have indicated they will start slowly, limiting program options. YouTube hinted that more deals are in the works, increasing support for professional video services on its site. Up until this point YouTube has been entirely focused on home-made movie sharing. To add this new approach to its offerings, YouTube will be increasing copyright safeguards, in direct contrast to its previous stance.

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