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The brandUNITY Team Discusses: Branding tools are evolving at a rapid pace as the internet matures. Always on the watch for new branding powerhouses, in this blog we note revealing research, notable market entries, emerging technologies and trends.

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Domain Name: Business Asset Valuations
Friday November 14th 2008, 11:54 am
Category: Marketing Trends
Tags:, , , , ,

brandUNITY advises our clients that domain names, when selected wisely, can become a major business asset. This week DNForum News reports that domain name registrar, Sedo, registered three names that broke the six figures: LowFare.com for $365,000, Banners.com for $360,000, and Pisos.net (means “apartments” in spanish) for $187,500. Sedo also sold AED.nl (Netherlands) for $31,975. Alice.com went for $250,000 in a private sale.

Top domain names sales for year-to-date were Fund.com for $9,999,950 on 3/11/08, and Cruises.co.uk for $1,099,798 on 2/5/08. Both were private sales, that is, re-sold directly by the people who had originally registered the name to an inquiring business.

DNForum News

Top 100 Name Sales: Year-to-Date Chart

TechCrunch on Alice.com




 

 

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