The brandUNITY Team Discusses: Branding tools are evolving at a rapid pace as the internet matures. Always on the watch for new branding powerhouses, in this blog we note revealing research, notable market entries, emerging technologies and trends.
New York Times: Funding the Arts
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arts and the economy,
congressional arts caucus,
economic trends,
economy,
Marketing Trends,
the importance of arts to the economyGood point made by Robert Redford. “Ticket takers or electricians or actors — all the people connected with the arts are at risk just like everybody else is,” he said in an interview. His Sundance Film Festival brings in more the $60 million to Park City, Utah each year.
That’s only one example of how the arts help local economies.
With the struggle to preserve the $50 million annual funding to the NEA, provisions finally passed both House and Senate.
“We had the facts on our side,” said Representative Louise M. Slaughter, a New York Democrat who is co-chairwoman of the Congressional Arts Caucus. “If we’re trying to stimulate the economy, and get money into the Treasury, nothing does that better than art.”
New York Times Article: Saving Federal Arts Funds: Selling Culture as an Economic Force
Arts Important to Economic Recovery
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americans for the arts,
arts groups,
economy,
Marketing Trends,
national endowment of the arts,
nonprofit arts organizationsThe arts play a critical role in bringing vitality to our economy.
According to Robert L. Lynch, president of Americans for the Arts, the country’s 100,000 nonprofit arts groups employ some six million people and contribute $167 billion to the economy annually. The American Recovery and Reinvestment bill was approved last week by the House Appropriations Committee, and plans to offer $50 million to the National Endowment for the Arts to distribute to state and local nonprofit arts organizations. The bill goes to the House for a full house vote on Wednesday, according to National Endowment of the Arts leaders. We urge support for it.
An American for the Arts research study, The Arts & Economic Prosperity III, released in 2007, indicates that nonprofit arts organizations and their audiences generate $166.2 billion in economic activity every year; support 5.7 million jobs; and return nearly $30 billion in local, state, and federal government revenue every year. The vitality of the arts is a balance between three sources of support: corporate funding, foundation and government assistance, and earned income.
Arts Leaders Urge Role for Culture in Economic Recovery: The New York Times
Local Impact of the Arts: artshum.org
American for the Arts research study: Economic Recovery Factor
