Category: Marketing Trends
Everyone keeps saying Internet Television is moments away, with IPTV looming this year. Will the telecommunications businesses take hold of this arena despite market share competition by the cable companies?
Some suggest that IPTV revenues are years out, since building subscribers anew is a lengthly process.
With IPTV, telephone companies could market in packages, Voice over IP combined plus internet access plus television, just as the cable companies do, now. Direct competition in a developed market is a challenge that IPTV would have to surmount to succeed. Studies show the telecom, broadcasting, and media company leaders are skeptical.







