brandUNITY Logo
brandUNITY Home Brand Strategies About brandUNITY Portfolio Marketing Topics brandUNITY News Emerging Media Contact space
brandUNITY

Whitepapers
Download one of our complimentary whitepapers
on using Social Networks to build brand, outreach, and website rankings. Download Whitepapers >>

 

Call or email us to discuss your brand strategies, marketing campaigns, or print, web, & eMarketing projects.

t: 206 . 842 . 4948
f: 206 . 842 . 4958
contact@brandUNITY.com



Tools:
RSS Feed
Add to Google
Add to My Yahoo
del.icio.us! Feed
Digg it!
Add to Technorati Favorites
Enhanced with Snapshots

brandUNITY Twitter Page

Ann Jensen Warman's Facebook Profile


Blog Home

The brandUNITY Team Discusses: Branding tools are evolving at a rapid pace as the internet matures. Always on the watch for new branding powerhouses, in this blog we note revealing research, notable market entries, emerging technologies and trends.

Email Me brandUNITY Blog Updates





Demise of the Browser?
Wednesday June 28th 2006, 9:50 pm
Category: Marketing Trends
Tags:, , , ,

Can you imagine your favorite internet browser sized down to fit your cell phone screen. I can’t. A squished down firefox is not my idea of easy reading. In today’s iMedia Connection article on “Widgets”, it’s suggested that internet browsers are on their way to extinction. The reasoning does make some sense.

However, when I think about it, halfway across the Sound on the Bainbridge-Seattle ferry run, at about the Alki parallel, there’s a dead zone. There, cell phones go dumb and disconnect, and internet WIFI slogs down to impossibly sluggish. I begin fidgeting. So we revert over to desktop applications continuing to chase the American dream. Oh, how I love my laptop.

Say we only had a cell phone at that point. No laptop, no connection, little local memory on the cell phone, no applications of any significance, maybe a calendar. Will I turn my laptop in for a cell phone under those conditions? Not me.

It seems likely internet browsers will be replaced by some other better thing, more compact, less resource demanding, but there’s got to be a few other changes, too, before my laptop gets retired for the likes of an iPod!

These conveniences I do like — a cell phone that is a barcode reader, serving as a credit card that can be swiped over a product and purchased without me standing in line!! A cell phone that is a digital key to my car and home, that also is able to display my auto registration, insurance information, public transportaton passes, and can function as a radio, recorder, and bank access. All the size of an iPod. I’ll go for that.




 

 

Add to Digg! Add to del.icio.us! Add to Google! Add to Yahoo! Add to Technorati! Add to StumbleUpon! Add to Furl! Add to Spurl! Add to Slashdot! Add to Reddit! Add to Simpy! Add to Propeller! Add to Blinklist! Add to Blogmarks! Add to Diigo! Add to Newsvine! Add to Blinkbits! Add to ma.gnolia! Add to Smarking!
{   Emerging Media   }



Blog Categories:
  • Articles Archive
  • Movie Faves
  • Emerging Media
  • Marketing Trends
  • Technology
  • Art Saves Lives



  • Recent posts:
  • Twitter, Facebook
  • Adobe Wave
  • Flock
  • Blogging Statistics
  • Review Models for Facebook Apps





  • Blog search:


    LinkedIntwitterMySpaceFacebooktweetmeme