April 20, 2009 - The 2008 IAB Internet Advertising Revenue Report showed that digital video advertising more than doubled in just one year-totaling $734 million for the year.

In other statistics, researcher eMarketer had projected that 2008 would reach $1.4 billion spend on ads in online social networks. Actual results were $1.175 billion or a 33.8% increase over the previous year. Projections are more modest for 2009, at a 10% expected increase over 2008.

Businesses and marketers seem to be re-analyzing their advertising methods, changing the mix, trying a different set of channels in their campaign planning.

IAB: http://www.iab.net/dv09_recap

eMarketer: http://www.iab.net/insights_research/530422/1675