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The brandUNITY Team Discusses: Branding tools are evolving at a rapid pace as the internet matures. Always on the watch for new branding powerhouses, in this blog we note revealing research, notable market entries, emerging technologies and trends.
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Hulu, YouTube
Tags: business media, Marketing Trends, tv on the internet, tv shows, video on the internet, YouTube Business modelYouTube announced this week that it completed agreements with MGM, Lionsgate and CBS to run full length TV shows on the YouTube.com website. This places YouTube neck-in-neck with Hulu.com for online TV show airings.
NBC and Fox own the joint venture, Hulu.com, while Google owns YouTube. All parties have indicated they will start slowly, limiting program options. YouTube hinted that more deals are in the works, increasing support for professional video services on its site. Up until this point YouTube has been entirely focused on home-made movie sharing. To add this new approach to its offerings, YouTube will be increasing copyright safeguards, in direct contrast to its previous stance.
New York Times
Fast Company
YouTube’s Business Model: Found the Beef!
Tags: google, Marketing Trends, youtube, YouTube Business modelToday Google purchases YouTube for $1.65 billion! See what founders Steve Chen and Chad Hurley have to say about it:
www.youtube.com
Steve Chen, 27 and Chad Hurley, 29, began YouTube in 2005. Both were among the first 20 employees hired for Papypal in 1999. Hurley is a designer from Indiana University of Pennsylvania, while Chen is a computer science graduate from the University of Illinois at Urbana-Champaign. Chen began working at Paypal during his senior year in college.
www.Businessweek.com
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