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NBC Universal and News Corporation partnered to launch hulu.com, an online channel with free TV shows, movies and clips. Hulu means “cease” and “desist” in Swahili.
On an online watch-on-demand presentation of “Lost,” an HP commercial prefaces the show, and four short HP clips repeat in regular commercial breaks throughout the show in 22 to 27 second segments. A fifth commercial advertises ABC shows coming up, creating another commercial break in the “Lost” episode.
After each commercial break, a continue arrow appears, allowing the viewer to continue watching only after clicking the button. Commercials can’t be bypassed.
The shows are best viewed with a connection of 2 Mbps or more and fast computer with 128 MB Video RAM and 1 GB. Some of the clips can be embedded on websites or in email.
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