brandUNITY Logo
brandUNITY Home Brand Strategies About brandUNITY Portfolio Marketing Topics brandUNITY News Emerging Media Contact space
brandUNITY

Whitepapers
Download one of our complimentary whitepapers
on using Social Networks to build brand, outreach, and website rankings. Download Whitepapers >>

 

Call or email us to discuss your brand strategies, marketing campaigns, or print, web, & eMarketing projects.

t: 206 . 842 . 4948
contact@brandUNITY.com



RSS Feed
Add to Google
Add to My Yahoo
del.icio.us! Feed
Digg it!
Add to Technorati Favorites
Enhanced with Snapshots

brandUNITY Twitter Page

Ann Jensen Warman's Facebook Profile


brandUNITY BlogTalk Home



Boomers Zero In on Social Network, New Study Says
Friday March 27th 2009, 11:24 am
Category: Marketing Trends

Written by:

One-third of adult internet users have profiles on social networking sites, according to a recent study by Pew Research. This represents a steady increase in Boomer social network usage over the past three years. PC magazine editor Lance Ulanoff suggests that the last six months have been a turning point, with more people from all age groups, embracing social networking.

Likewise, Comscore reports that 16.5 million people, 55 years and older, use social networking. Facebook is the fastest growing for the 30 and older age group.

Unlike their younger counterparts, Boomers are all about making new friends online, and reconnecting with people from the past. This age group does not want to be alone with their thoughts, according to Robin Wolaner, CEO of TDB.com.

That perspective is polar opposite to that taken by a group of accomplished women, mostly 45+ years and older, at their Pomegranate Dialogues monthly meeting on Bainbridge Island, WA. Solitude is enrichment which is destroyed by addiction to the internet, many contentiously agreed.

Pomegranate Dialogues >>


Boomers Zero In On Social Networks >>


No Comments so far
Post a comment



Post a comment

(required)




 

 

Add to Digg! Add to del.icio.us! Add to Google! Add to Yahoo! Add to Technorati! Add to StumbleUpon! Add to Furl! Add to Spurl! Add to Slashdot! Add to Reddit! Add to Simpy! Add to Propeller! Add to Blinklist! Add to Blogmarks! Add to Diigo! Add to Newsvine! Add to Blinkbits! Add to ma.gnolia! Add to Smarking!

 

{   Ann Warman's Blog  }
I'm founder of brandUNITY, a lover of the arts, and I'm fiendish about scouring the web, researching and testing clever, new ways to increase website traffic and engagement. Also see:


Blog search:


LinkedIntwitterMySpaceFacebooktweetmeme