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IAB on Video Revenue
Wednesday April 29th 2009, 11:23 am
Category: Marketing Trends

Written by:

April 20, 2009 – The 2008 IAB Internet Advertising Revenue Report showed that digital video advertising more than doubled in just one year-totaling $734 million for the year.

In other statistics, researcher eMarketer had projected that 2008 would reach $1.4 billion spend on ads in online social networks. Actual results were $1.175 billion or a 33.8% increase over the previous year. Projections are more modest for 2009, at a 10% expected increase over 2008.

Businesses and marketers seem to be re-analyzing their advertising methods, changing the mix, trying a different set of channels in their campaign planning.

IAB: http://www.iab.net/dv09_recap

eMarketer: http://www.iab.net/insights_research/530422/1675


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{   Ann Warman's Blog  }
I'm founder of brandUNITY, a lover of the arts, and I'm fiendish about scouring the web, researching and testing clever, new ways to increase website traffic and engagement. Also see:


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