NBC Universal and News Corporation partnered to launch hulu.com, an online channel with free TV shows, movies and clips. Hulu means “cease” and “desist” in Swahili.

On an online watch-on-demand presentation of “Lost,” an HP commercial prefaces the show, and four short HP clips repeat in regular commercial breaks throughout the show in 22 to 27 second segments. A fifth commercial advertises ABC shows coming up, creating another commercial break in the “Lost” episode.

After each commercial break, a continue arrow appears, allowing the viewer to continue watching only after clicking the button. Commercials can’t be bypassed.

The shows are best viewed with a connection of 2 Mbps or more and fast computer with 128 MB Video RAM and 1 GB. Some of the clips can be embedded on websites or in email.

References:

www.techcrunch.com

www.nytimes.com

www.news.com

WebProNews