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Social Media Mergers
Thursday December 15th 2011, 2:51 pm
Category: Marketing Trends

Written by:

Vertical Response just made available to its customers the new social media tools that it acquired with its purchase of Roost, a company founded in 2007 to supply real estate professionals with Facebook tools, specific to their marketing. The Vertical Response ad formula is Email + Social = Success.

Interestingly, Salesforce also just announced that it acquired Rypple, a web-based social performance management platform that has a Facebook-like interace and a social environment to improve employee performance and recognition.

More Info:

Rypple on Crunchbase
Vertical Response Landing Page on Roost:  Email + Social = Success

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{   Ann Warman's Blog  }
I'm founder of brandUNITY, a lover of the arts, and I'm fiendish about scouring the web, researching and testing clever, new ways to increase website traffic and engagement. Also see:

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