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Because integrated branding across media has greater lift.
If the company website looks Funky New Age, its print collateral looks Urbane Hipsta, but the target market prefers Classic Opera, even the most clever marketing programs will have trouble bringing in the intended audience.
When you unify and target your visual and verbal identity across all environments, you will attract those you seek with just a few suave nods. (When it used to take a thousand flailing gestures and lots of sweat.)
