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Readings & Links
Bedbury, Scott, "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century," Penguin Books, New York, 2002.
Gobé, Marc, "Emotional Branding," Allsworth Press, New York, 2001.
Katz, Donald, "Just Do It," Random House, New York, 1994.
McNally, David and Karl Speak, "Be Your Own Brand," Berrett-Koehler Publishers, San Francisco, 2002.
Murray, Brian, "Defining the Brand," AMACOM, New York, 2004.
Roffer, Robin, "Make a Name for Yourself," Broadway Books, New York, 2000.
Strasser, J.B. and Laurie Becklund, "Swoosh," HarperCollins, New York, 1993.
VanAuken, Brad, "Brand Aid," AMACOM, New York, 2003.
Visual Branding Resources Recommended Links:
www.marketingprofs.com: informative web site and eNewsletter about marketing tools, branding, customer service, and research.
www.globalbrands.org: a global partnership of business schools and forum on branding issues for researchers and executives worldwide.
www.brandweek.com: publication from VNU Media Group that focuses on the business of branding.
www.fastcompany.com: full content of the current issue is available online about two weeks after its magazine is release on the newsstands.
Electronic Business Online: What's in a Name? What to think about when naming a brand.
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