Workshop Resources: MP3 & News Archive

brandUNITY's MP3 on Emerging Media Means Business

brandUNITY's Brand Strategies MP3 (16 minutes): Online emerging media is making an impact on our lives, from social networks, to blogs, to podcasts and video. Failing to put the new online tools to work for your business development strategies in 2007 will play a role in whether you get and keep competitive edge. Hear what brandUNITY suggests about using these new tools to build brand presence.

BRAND NEW: brandUNITY's Downloadable Resources

Brand Building Power Guide: Emerging Media Trends Mean Business
Social networks, blogs, podcasts, video. How and why not to ignore these new online tools in your 2007 brand strategies to take your business to the next level. MORE>>

New Rules for Growing Your Business
Combined spending on three new advertising channels, blogs, podcasts, and rss news feeds, rose by 198% in 2005 to a total of $20.4 million. This is predicted to grow by another 145% by year-end 2006 to $50 million. Catch the wave of these new trends. MORE>>

eBlogging from the brandUNITY Team

Marketing Trends Blog: MORE>>
From Forrester Report: Only 10 years old, US online retail continues to be a nascent market, growing at impressive though increasingly tempered rates. As the market matures, it is becoming less of a replacement for brick-and-mortar retailing as it is a complement. Forrester predicts that US online retail sales will grow at a steady 14% CAGR over the next five years, from $172.4 billion in 2005 to $328.6 billion in 2010.

Technology Blog: MORE>>
Cell phone and internet usage is more integrated in daily lives in Japan than it is in the U.S. In 2004 there were an estimated 75 million mobile phone internet access subcribers in Japan, and in 2005 that number grew to 80.1 million. 94.2 % of email user in Japan access the internet by PC and 87.7% access by mobile phones.

Fine Art Blog– Art Saves Lives: MORE>>
When the creation of art is based on personal interpretation for the sake of communicating mood or symbolism as opposed to servicing commerce, the result may be considered fine art rather than commercial or utilitarian visual communication. Is the “fine art” in art somehow better?