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How We Work

The Creative Process: Helping Businesses Succeed  


Research

All projects begin with an analysis of the client's needs, goals and unique attributes.We concentrate on business core values, target market visual dialect, and distinguishing factors. From this analysis, we begin to develop solutions for core messaging.

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In a goal oriented context, we develop a series of potential solutions, unearthing contextual relationships and visual imagery. At this stage, we reach for the edge and beyond. No potential solution is discarded and the creative process is fully honored.

Rough Comps
We continue to research your target environment, study publications, analyze your competitors' presence and gather insights into your unique market place opportunities. When we return to our initial solutions, we discard unusable items while adding new ideas that add cohesion to communication across multi-channel distributions.

Client Presentation
Several strong solutions are developed for client review. Our experience confirms that our clients enthusiastically approve at least one of these programs. As we build the detailed comprehensives from the selected concepts, we work with you to hone the emerging messages into systems that fully reflect your business essence and vision.

Results
Our clients often tell us that this process is insightful, draws consensus from their employees, and focuses the organization on marketing approaches that chart next level successes.

The end result? Stand-out, unified visual and verbal solutions, maximized communication distribution channels, and year-end objectives accomplished.

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