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Headlines from LinkedIn Marketing Questions:
what according to you can be the expected number of clicks if we plan to do CPA(cost per action) for some security solutions with the target audience of CIO'S and CXO level.
The definition of public affairs versus public relations?
How often does a prospective client walk in the door requesting public relations and then go on to articulate a need for public affairs and vice versa.
As there are many thousands of people on LinkedIn in both professions, perhaps a wide assortment of answers to this question might be valuable.
In short, your thoughts on how you clearly define one from the other to a prospective client. What is the definition of public relations and what is the definition of public affairs?
Thanks. Jef ...
Regarding Social Media.... the question I would like to pose is how do you quickly and effectively build the perception of trustworthiness in the eyes of your clients or prospects.
Competitor Analysis: Seeking Templates or 'How to guides'
I am conducting an analysis of our competitors. We are in marketing (with a strong focus on internet marketing), and are based in Sydney. Our competitors tend to be small or micro businesses in fields such as SEO, Google Adwords, website building and Copywriting (amongst others) and that there are lots of firms operating. We are looking to collect quite detailed information about companies in Sydney, and a bit less information for those in other parts of Australia.
We have 2 university studen ...
Launching a SaaS application
Which are some good online places where we can advertise a new SaaS application ?
How many different ways are there to drive traffic to your website?
Been thinking about all the ways you can drive traffic to your site, both online and offline tactics... would you be brave enough to reveal some of your secrets?<br>Clarification added March 13, 2010 1:59 AM: There's a video here with a load of ideas (you need to give an email address but its worth it):
http://iacg1.tultimatum.hop.clickbank.net/
The positive side of the economic down-turn - How did you adapt to changing conditions and environment?
A recent question on LI in the Change Management category, drove me to ask the following:
"Has the global financial crisis impacted you in any way in a positive perpective - such as: strengthened entrepreneurship, more creativity, increased innovation, adapting to the knwoledge economy, right sizing, ..."
What are your drivers and challenges, success stories, new ideas, achievements, ....?
I am sure that many politicians will be able to find ways how to multiply your successes!
Looking ...
Can you name a burger sometihing like "Twins Double Header Burger" or "Twins Burger" ?
Interested in mentoring me in hiring sales people?
Business owner, 12 year old company, doing great but hiring sales people has always been a struggle. Small business so hiring one or two at a time. If you've successfully hired sales people on base plus commission or some other structure and are open to having me pick your brain a bit, maybe one or two phone calls, I'd appreciate it. Looking for sales people to cold canvass and sell web design and audio production services, tough to find without paying salary.
Does anyone know of any particularly good podcasts on the following topics?
- Social CRM
- Process Optimization
- Human Capital Management
- Disruptive Technologies
- Financial Engineering
Any opinion on the best Article submission directories?
From an SEO point of view obviously it's great to write articles with good content. But where should they be submitted to (and where is it better to avoid)?
I'm really thinking mainly of the link generation - if people link to the article site instead of yours it doesn't really help (other than to get your name out there a bit).
A new company , new product and positioning of Brand.. What are your views to create it (Brand) ?
I need a referral to a person or business who can help me with a trademark.
How do you separate yourself from the pack without being dismissed as a kook or a caricature?
What is the best partnership model for startup?
What kinds of business models are most applicable for startup with innovative technology platform for SMBs marketing (SaaS), which is looking for partners to complete its R&D and start selling in the market? What the percentage in equity sharing is acceptable for each model you suggest for? How can the startup management check a potential partner's ability to make the product being sold?
Staying in touch with leads
How do you keep in touch with leads on project they are working on that you could potentially sell your services to.
I have been making a lot of new contacts and not sure how to keep them informed on when my services could be used.
Any thoughts?
Thanks
CW
Finding my target markets
I'm working on developing my target market a little more, and want to hear what others have to say.
I'm a On location commercial portraiture photographer currently marketing to Designers, Ad agencies, and small publication. Was thinking about working my way into the education fields also, but would love to hear what others think about this and are there other markets I'm over looking in the commercial portraiture fields?
Thanks
CW
How do I improve my client's Fan count on Facebook without running a contest?
Now that Facebook has set severe restrictions on running contests and sweepstakes from Fan pages (as of Dec 2009), I'm not sure how small to medium-sized businesses can legitimately increase their Fan count on their Fan pages. Does anyone have any suggestions? Unfortunately, my client's target market is NOT on Twitter, so it's not a very good option for us.
Have people had success using LinkedIn Direct Ads?
Do you recommend? Any caveats? Any and all insights appreciated.
What would you call a report that compares a client organization with their competitors? This type of assessment is a differentiator for our client, but they don't have a good title/reference for it.
Alright, confess. Do you read e-mails on your smartphone while driving? And, my god - why?
What are some GREAT methods to attract an OPT-IN EMAIL LIST for a planned Web site targeting business professionals?
I need to attract tens of thousands of sign-ups for a to-be-launched Web site that will interest business professionals in companies of all sizes. I want Management, Marketing and Administrative personnel.
C'mon LinkedIn members, I know I can always count on you.
Thank you!
Andrew
tagboom.com
Do unaudited titles cease at a higher rate than audited?
A recent dive into SRDS data— one of the largest and most comprehensive database of media rates and information in the world, cataloging more than 100,000 US and international media properties—indicates this may well be the case.
Using SRDS to track the last two years of unaudited listings (as of June 30) for both business and consumer, the results show that in 2008, there were 391 dropped from a base of 4,792—a total of 8.2%. In 2009, 538 dropped from a base of 4,730—a total of 11.4%.
Mea ...
When you’re buying B2B print advertising, what order of importance do you give to: Audit, Cost-per-thousand, ‘Free’ editorial?
It may be tempting to say all three, I know. If you think ‘free’ editorial should be higher than number three, ask yourself why it’s being offered to you by the advertising rep. Maybe it’s one step better than paid editorial, but that’s another matter.
A question from Richard Willingham, a member of the BuySafeMedia LinkedIn group: Has the recession changed the importance of a circulation audit when you’re buying advertising?
It’s always been hard to get reliable data about how much money gets spent on audited vs non-audited titles. Perhaps media planners and buyers are doing more due diligence and insisting on audit reports… now that we all have smaller budgets and more demanding clients.
So what is most important when it comes to media buyer training?
So what is most important when it comes to media buyer training?
Has anyone watched the new training video from BuySafeMedia: http://www.buysafemedia.com/index.php?mode=training
Thoughts?
I am redesigning our corporate power point template and the graphics look great in photoshop but when transferred to PP they become pixelated. I also am having trouble matching slide master layouts to the slide design function.
Resources on large design/project management/copy editing projects?
Greetings,
My studio (aka Me) is bidding on a large scale design project (160 page book, dust cover, design, layout, project management, copy editing, etc.). I'm just making sure I totally have my head around this project and don't want to miss out on anything crucial.
Anyone have any resources or stories on designing/managing a larger project like this?
Thanks for your help and have a great weekend.
Mark Kerley
Owner/Lucky Rabbit Studio
How satisfied are you with the image of your organization? Can we talk?
There are so many great ways to polish the face of your brand and fulfill it's promise by spreading the good news about who you are and what you do
Sitecore vs. Ektron from Marketing Perspective
Can anyone share experiences with Sitecore and Ektron from a MARKETING perspective? Which of the two proofed superior in terms of SEO, friendly urls, intelligent forms, integrated search, taxonomy, contextual advertising, web analytics, ease of use, out of the box functionalities, and support/training? Any recommendations appreciated.
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